A Communications Catalyst Elevating Brands, Profit, and Purpose

Need more sales? More engagement or impact? Want customers to love your brand or your client’s? Looking for a strategic leader? Maybe you need to get the word out. Whatever your business objectives, challenges can be turned into results through powerful communications that educate, engage, and spur positive action.

Adding me to your team means you’re adding value. Known for my strategic vision, creativity, and ability to deliver results, whether revenue or reputation, I’m passionate about elevating brands using strategic insights, authenticity, and relevance to create compelling stories and campaigns that:

• Drive reputation

• Educate

• Demonstrate a brand’s value proposition

• Generate revenue

• Amplify impact

• Address sustainability

Strategically, I look for opportunities to change hearts and minds. Here are a few success stories:

• Brita — Revitalized this flat brand by making it a go-to for water sustainability through an unbranded campaign, which I named FilterforGood. The result: sales soured to double digits in the first six weeks after being flat for 20 years and maintained throughout the eight-year campaign.

• Mushrooms — Led the team that reintroduced mushrooms after a five-year hiatus, providing more reasons to love eating mushrooms. The result: sales increased year over year during my tenure.

• Heartland Payment Systems — Recognized the company’s two differentiators weren’t being promoted and could be leveraged to help smooth a merger transition. The result: sales increased by 30%.

Focusing on people’s strengths to create highly effective teams has fueled my success in managing integrated marketing campaigns with multi-million dollar budgets. Adept at meeting internal and external expectations, my colleagues describe me as results-driven, caring, and nurturing, with an entrepreneurial mindset and belief in the power of teamwork.

Schedule time with me to learn how I can help you!