REVENUE GENERATING

Providing COVID Relief Funds for Restaurants

Client
Adesso Capital

Duration
3 months

Role
Marketing Consultant

Agency
Susan Peters Public Relations

Challenge: Sell more financial products during COVID

Insight: 110,000 restaurants failed in 2020, many due to the pandemic

Solution:

  • Developed a suite of COVID-relief programs for struggling U.S. restaurateurs offered through a unique partner program with 45 state restaurant and lodging associations

  • Created and trademarked the umbrella brand Restaurant Relief and the supporting brand Easy ERC

  • Positioned Adesso as the preferred partner to the restaurant industry

Results:

  • Revenue: Adesso Capital‘s revenue increased $250 million in one year

  • Incremental revenue: Millions of dollars in incremental revenue were delivered to various associations

  • Monetary support: Thousands of restaurants received essential COVID relief funds at reduced fees.

Susan Peters is a PR Powerhouse. She has the unique ability to think and build creative PR programs on the fly. combining creativity and strategic thinking seamlessly. Susan understands what’s important and knows how to maximize budgets to make them work harder.

— The Q Group