SOCIAL IMPACT

Tackling Hunger in America

Client
Taste of the NFL

Duration
7+ years

Role
Executive Producer

Agency
Susan Peters Public Relations

Challenge: Millions of Americans, particularly children, are food insecure and the problem is only getting worse.

Insight: 1 in 87 children in the US is food insecure. Using a influential event to educate Americans could improve the situation.

Solution:

  • Produced an NFL-sanctioned food and wine hunger relief event the night before the Super Bowl in the host city for seven years. The event featured a top chef and NFL player from each NFL football team

  • Added a silent auction

  • Curated, printed, and sold a TNFL cookbook highlighting each year’s participating chefs

  • Ran all logistics for the entire event, from securing the venue, inviting chefs, managing volunteers, overseeing the budget, selling tickets, and more

Results:

  • Revenue generated: Raised millions of dollars for hunger relief at the national and local levels, positively impacting thousands of families.

  • Sponsorships: Sold dozens of sponsorships to help support the event with dollars.

  • Visibility: Increased visibility about the issue of childhood hunger.

  • Longevity: The Taste of the NFL event continues today, having raised more than $50 million in funds for local food banks and national organizations dedicated to alleviating childhood hunger.